Juan Carlos "Juice" Ortiz is a fictional character on the FX television series Sons of Anarchy, played by Theo Rossi. He is a member of the Sons of Anarchy Motorcycle Club, and is the club's hacker and intelligence officer. Though he displays great technical prowess, he has also proven to be somewhat simple minded when it comes to other tasks, often garnering him hazing from the other members.
Ortiz is in his late 20s or early 30s and is Hispanic, possibly of Mexican American descent. He is most likely a native of Charming, California. He is the Sons of Anarchy's hacker and keeps their technologically up to date. He is also in charge of club surveillance, and manages some of the club's intelligence and communication. He is seen as unreliable by Clay Morrow, the club President, and is often given the menial tasks such as driving the transport truck. He sports a short mohawk and has lightning bolts tattooed on each side of his head.
Season One began with the Sons of Anarchy finding their weapon storage warehouse being burned down by the Mayans, a rival motorcycle gang. Juice found out that the Mayans own two Heroin factories near Oakland and a industrial storage warehouse in San Leandro. He also found out that Marcus Álvarez is the President of the Mayans' Oakland chapter and is most likely leading all of their Northern Californian charters. This information allowed Clay, Jax Teller, Tig Trager and Chibs Telford to locate where the Mayans were storing their weapons and steal them back.
To distract the police from their activities, the burnt down warehouse in particular, Jax, Chibs, Kip "Half-Sack" Epps (a Prospect in the club) and Juice acquire two dead bodies from the local morgue and set them up in a fake shoot-out. The set-up shooting is made to look like a racist murder involving the Nordics. On the way back to town, they were cut off on the road by a man driving a red muscle car. They later caught up with this man at a petrol station and beat him up. The driver then pulled out a pistol and attempted to shoot Jax, but was wrestled to the ground and then killed by the Pakistani shop keeper who hit him with a fire axe. They then stole the CCTV tapes and fled the scene.
When a Bureau of Alcohol, Tobacco, Firearms and Explosives agent arrived in Charming and began investigating the club, they moved their weapons to Indian Hills, Nevada, where their brother club the Devil's Tribe are based. Tig and Juice were stuck with the task of stealing a truck to transport the guns in. He drugged the guard dogs of the truck yard with crystal meth and then broke in. The drugs only made the dogs more fierce, however, and Tig was persued aggresively as he made his way to the truck. Juice tried to bond with Tig on the journey to Nevada, but he acted in an incredably anti-social manner. When they arrived at the Devil's Tribe clubhouse, they were extremely disappointed that they had missed the party.