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KARK, virtual channel 4, is the NBC-affiliated television station for Central Arkansas that is licensed to Little Rock. Owned by the Nexstar Broadcasting Group, the station is sister to MyNetworkTV affiliate KARZ-TV (channel 42) and the two share studios on West Capitol Avenue in Downtown Little Rock one block east of the Arkansas State Capitol.

KARK-TV
200px-KARK-TV Logo
Little Rock, Arkansas
Branding KARK 4 HD (general)

KARK 4 News HD (news)

Slogan Still the One(general)Updated, Local, Relevant(news)

Your Weather Authority(weather)

Channels Digital: 32 (UHF)Virtual: 4 (PSIP)
Subchannels 4.1 NBC
Owner Nexstar Broadcasting Group

(Nexstar Broadcasting, Inc.)

First air date April 15, 1954
Call letters' meaning ARKansas
Sister station(s) KARZ-TV, KNWA-TV,KFTA-TV
Former channel number(s) 4 (VHF analog, 1954-2009)
Former affiliations DuMont (secondary, 1954-1955)
Transmitter power 989 kW
Height 474 m
Facility ID 33440
Transmitter coordinates 34°47′56.9″N92°30′0″W
Website www.arkansasmatters.com

It broadcasts a high definition digital signal on UHF channel 32, using its former analog channel assignment of 4 as its virtual channel via PSIP, from a transmitter on Shinall Mountain near the Chenal Valley section of the city. On cable, the station is available on Comcast channel 5 in standard definition and digital channel 232 in high definition.

HistoryEdit

This station is Little Rock's second oldest having started on April 15, 1954. KATV was the first beating KARK to the airwaves by almost five months. In 1966, its original owners sold the station to Mullins Broadcasting, the owner of KBTV (now KUSA-TV) in Denver. When John C. Mullins (owner of the company) died in 1970, the Mullins estate sold both stations in 1972 to Combined Communications which merged with the Gannett Company (which, ironically, currently owns rival station KTHV) seven years later. In 1983, Gannett sold KARK to Southwest Media, a subsidiary of United Broadcasting, a one-time owner of WMUR-TV in Manchester, New Hampshire which also owned KDBC-TV in El Paso, Texas and WTOK-TV in Meridian, Mississippi.

In 1988, United Broadcasting sold off all of its stations with KARK going to Morris Multimedia. In 2003, Morris Multimedia sold KARK and WDHN in Dothan, Alabama to Nexstar who eventually consolidated most sports operations from KARK with those of its sister stations in Northwest Arkansas: NBC affiliate KNWA-TV and Fox affiliate KFTA-TV. The two NBC affiliates additionally share certain news resources with some reports filed by KNWA personnel occasionally used during KARK broadcasts. Since 2007, the two stations have also co-produced a daily newscast at Noon Monday through Friday, Arkansas at Noon, with news anchors in Little Rock and Fayetteville.

In October 2008, Nexstar announced that it would purchase MyNetworkTV affiliate KWBF from Equity Media Holdings for $4 million. This purchase was granted Federal Communications Commission (FCC) approval on December 23 of that year. However, although the purchase was to have been completed at the end of January 2009, its consummation was ultimately delayed nearly a month and a half until March 12. In the interim, Nexstar took over the operations of KWBF through a time brokerage agreement.

As of February 1, KWBF changed its calls to KARZ-TV and began airing an hour-long prime time newscast at 7 p.m. that is produced by KARK. MyNetworkTV programming airs one hour later (from 8 to 10 p.m.) than most other Central Time Zone affiliates. KARZ may also take on the responsibility as an alternate NBC affiliate by airing that network's programs when KARK cannot do so such as during a breaking news emergency. Their broadcasts became digital-only as of February 17, 2009.[1] The station's current "4" logo is similar to that of fellow NBC affiliate WSMV in Nashville, Tennessee.

ProgrammingEdit

KARK broadcasts all of NBC's schedule except for the Sunday edition of NBC Nightly News during football season, and similarly pre-empts the Sunday edition of The Today Show to show local programming alongside other Nexstar stations in Arkansas. Syndicated programming on KARK includes: Entertainment Tonight, Judge Joe Brown, The Doctors, and Rachael Ray.

Outside of local newscasts, the station produces Talkin' Outdoors at the Corner Café, which airs immediately after Today on Saturday mornings, is produced by KARK and is a special interest program showcasing outdoor recreation in cooperation with the Arkansas Game & Fish Commission.

Programming controversiesEdit

KARK made national news in early 2006 by declining to air the NBC program The Book of Daniel. The station's General Manager Rick Rogala at the time issued two statements regarding the issue. The first issued January 4, 2006 stated: "Our relationship with NBC always provided for the right to reject programming. I am reaffirming that right to let them know I will not allow them to make unilateral decisions affecting our viewers." The statement continued: "If my action causes people in our community to pay more attention to what they watch on television, I have accomplished my mission." [2]

Two days later a second statement was released citing concerns about FCC rules regarding obscenity: "My first obligation to my station is to protect the license granted by the FCC. Current regulations could subject this station to severe punishment, up to and including revocation of our license if even a single person's objection to the FCC found material broadcast by our station to be indecent or obscene. Subsequent viewing of the material within The Book of Daniel leaves me no choice but to do my job and uphold the standards of our community." In part because of KARK's pre-emption of the series, along with other affiliates, combined with low ratings in general for the series, the program was cancelled after three episodes and finished its run streaming on NBC.com. KWBF (the future KARZ) instead aired the series after The WB's Friday night schedule.

News operationEdit

220px-Kark news 2010

Current weeknight 6 o'clock news open.

KARK broadcasts a total of 25 hours of local news and sports programming per week. They also broadcast 12.5 hours of news programming on sister station KARZ. Between the two stations, the news operation broadcasts about 37.5 hours of news programming a week. Monday through Fridays, a two-hour weekday morning news program known as KARK 4 News HD Today broadcasts from 5 until 7 a.m. They air additional two-hour morning news show on sister station KARZ from 7-9 a.m. The midday newscast airs from 12-12:50 p.m. Monday through Friday. (from 12:50 – 1:00 p.m. KARK airs Tracey & Company). During the evening KARK broadcasts newscasts at 5 p.m. Sunday through Friday, at 6 p.m. Monday through Saturdays, and every night at 10 p.m. The station also produces a half-hour primetime newscast at 7 p.m. on sister station KARZ. Sunday programming also includes the weekly sports program Razorback Nation Pig Trail (produced in conjunction with KNWA).

For many years, KARK was the top-rated station for news in Little Rock. However, its newscast ratings plummeted in the mid-1990s as ABC affiliate KATV took the lead in the market. Even with the decrease, KARK remained in second place through most of the latter half of the 1990s then fell to third for a brief period in the early-2000s. This station has since regained many of its viewers and is a very competitive television station today. A significant aspect of its broadcasts today is emphasis of Arkansas-oriented content over national stories.

In recent years, due to NBC's prime-time struggles in the Nielsen Ratings, KARK's newscasts have remained in third place for the most part although close enough to remain competitive with KATV and KTHV.

News/station presentationEdit

Newscast titlesEdit

  • The Night Report (1950s)
  • Report to Arkansas (early 1960s)
  • The Sixth Hour Report/The Eleventh Hour Report (mid 1960s–1970s)
  • (Channel) 4 Eyewitness News (1970s–1993; during the mid-1980s the station was branded as NewsCenter 4 but kept Eyewitness News as its newscast title)[3][4][5]
  • News 4 (1993–2001)
  • News 4 Arkansas (2001–2004)
  • KARK 4 News (2004–present)
  • KARK 4 News HD (2011–present)

Station slogansEdit

  • We're 4 Arkansas (1978–1981)
  • Channel 4, Proud As A Peacock! (1979–1981, local version of NBC campaign)
  • Channel 4, Our Pride Is Showing (1981–1982, local version of NBC campaign)
  • Channel 4, Just Watch Us Now! (1982–1983, local version of NBC campaign)
  • Channel 4 There, Be There! (1983–1984, local version of NBC campaign)
  • The NewsCenter of Arkansas (mid 1980s-1988)
  • Channel 4, Let's All Be There! (1984–1986, also local version of NBC campaign)
  • Say Hello (1984–1986; during period station used Frank Gari's "Hello News")
  • NewsCenter 4, Arkansas's Choice (1984–1986)
  • Straight from the Heart (late 1980s)
  • 4 The People (general) / Your 24-Hour News and Weather Source (news, 1990–1993)[6]
  • Arkansas' 24-Hour News and Weather Channel (1993–1997)
  • It's Channel 4! (1994-1995, local version of NBC campaign)
  • The Year To Be on Channel 4 (1995-1996, local version of NBC campaign)
  • Where The News Comes First (1997–2001)
  • Updated, Local, Relevant (2007–present)[7]
  • Still the One (2008–present; general slogan)
  • Your Weather Authority (weather slogan)

News teamEdit

Current on-air staff[8]Edit

Anchors

  • Bob Clausen - weeknights at 6 and 10 p.m., also weeknight 5 p.m. reporter
  • Jessica Dean - Saturdays at 6, Sundays at 5, and weekends at 10 p.m., also weekday reporter
  • Tracy Douglass - weekdays at noon and 7 p.m. (on KARZ), and host of Tracy & Company; also fill-in weather forecaster and weekday morning reporter
  • Mallory Hardin - weekday mornings (5-7 a.m.) and noon
  • Matt Mosler - weekday mornings (5-7 a.m. on KARK, and 7-8 a.m. on KARZ)
  • Jancey Sheats - weeknights at 5 and 6 p.m.
  • Melissa Simas - weeknights at 5 and 10 p.m.; also 6 p.m. reporter
  • Wendy Suares - weekday mornings (5-7 a.m. on KARK, and 7-8 a.m. on KARZ)
  • Sonseeahray Tonsall - weeknights at 7 p.m. (on KARZ); also reporter

4WARN Weather Team/Your Weather Authority KARK is one of the few television stations in the U.S. in which the chief meteorologist is not seen on the weeknight newscasts.

  • Mike Francis (AMS and NWA Seals of Approval) - chief meteorologist; weekday mornings (5-7 a.m. on KARK, and 7-9 a.m. on KARZ), and noon
  • Brett Cummins (AMS and NWA Seals of Approval) - meteorologist; weeknights at 5, 6, 7 (on KARZ) and 10 p.m.
  • Greg Dee (AMS Seal of Approval) - meteorologist; Saturdays at 6, Sundays at 5 and weekends at 10 p.m., and weeknights 7 p.m. (on KARZ)
  • Tracy Douglass - weather anchor; fill-in

Sports team (based at KARK)

  • Kerri O'Hara - sports director; weeknights at 6, 7 (on KARZ) and 10 p.m.
  • Jason Snavely - sports anchor; Saturdays at 6, Sundays at 5 and weekends at 10 p.m., also sports reporter

Razorback Nation (based at KNWA/KFTA)

  • Aaron Peters - Razorback Nation host and KNWA main sports anchor
  • Adam Alter - Razorback Nation sports anchor/reporter
  • Trey Daerr - Razorback Nation sports anchor/reporter

Reporters

  • Brittney Johnson - general assignment reporter
  • Patrick Kennedy - "4 The Greater Good" feature reporter
  • Adam Rodriguez - general assignment reporter
  • Bakari Savage - general assignment reporter
  • Lauren Trager - general assignment reporter

Former on-air staffEdit

A — L
  • Steve Barnes
  • Barry Brandt
  • Kent Bates
  • Kim Betton
  • Tom Bonner
  • Isiah Carey
  • John Champion
  • Liz Churches
  • Courtney Collins
  • Carole Copeland
  • Harry Bounds
  • Deanna Durante
  • Dana Dussing
  • Jason Friedman
  • Keli Fulton
  • Jon Getsy
  • Brandis Griffith
  • Sydney Hart
  • Jake Hatley
  • Jerri Jackson
  • Julie Jameson
  • Dave Jordan
  • Jason Kadah
  • Doug Krile
  • Parella Lewis
  • Michelle Lee
  • Carolyn Long
M — Z
  • Kim Miller
  • Roy Mitchell
  • Bo Mattingly
  • Leslie Morrow
  • Mike Nicco
  • Katie Nielsen
  • Ernie Paulson
  • Joe Pequeno
  • Betsy Pilgrim
  • Margaret Preston
  • Mark Rushing
  • Bob Salter
  • Kevin Steele
  • Alice Stewart
  • Frederica Stiffen
  • Lyndall Stout
  • Steve Sullivan
  • Pete Thompson
  • Leslie Traba
  • Jack Vincent
  • Beth Ward
  • Denise Whitaker
  • Jonathan Wilson
  • Carlton Wing
  • Dave Woodman
  • Tom Yazwinski

LogosEdit

ReferencesEdit

  1. ^ http://arkansasmatters.com/content/news/fulltext/?cid=189861
  2. ^ http://www.wtwo.com/bookofdaniel.asp
  3. ^ http://www.youtube.com/watch?v=_gnLu6tbAa8
  4. ^ http://www.youtube.com/watch?v=-O851EsH5gQ
  5. ^ http://www.youtube.com/watch?v=qWbfQrH29yY
  6. ^ http://www.youtube.com/watch?v=PTzVfZZFmYo
  7. ^ http://www.youtube.com/watch?v=0hRVDsQfsmA
  8. ^ KARK 4 Team Bios, ArkansasMatters.com. Retrieved 11-13-2010.

External linksEdit

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