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KMIR-TV is the NBC-affiliated television station for Southern California's Coachella Valley. Licensed to Palm Springs, it broadcasts a high definition digital signal on UHF channel 46 from a transmitter on Edom Hill in Cathedral City north of I-10/Redlands Freeway. The station can also be seen on Time Warner Cable channel 6 (hence the KMIR 6 branding) and in high definition on digital channel 606. Owned by Journal Communications, KMIR is sister to low-poweredMyNetworkTV/TheCoolTV affiliate KPSE-LP and the two share studios on Park View Drive inPalm Desert. Syndicated programming on this station includes: The Insider, Entertainment Tonight, Two and a Half Men, and Judge Judy.

KMIR-TV
225px-KMIR6
Palm Springs, California
Branding KMIR 6 (general)

KMIR 6 News

Slogan Right Here. Right Now.
Channels Digital: 46 (UHF)
Subchannels 36.1 NBC36.2 Mexicanal
Owner Journal Communications

(Journal Broadcast Corporation)

First air date October 26, 1968
Call letters' meaning El MIRador Hotel
Sister station(s) KPSE-LP
Former channel number(s) 36 (UHF analog, 1968-2009)
Transmitter power 120 kW
Height 212.5 m
Facility ID 16749
Transmitter coordinates 33°52′0.3″N116°26′2.2″W
Website kmir6.com

Digital programmingEdit

On KMIR-DT2 is Mexicanal. This is currently not offered on Time Warner Cable digital systems.

Channels (virtual/physical) Video Aspect Programming
36.1/46.1 1080i 16:9 main KMIR programming/NBC (HD)
36.2/46.2 480i 4:3 KMIR-DT2 Mexicanal (SD)

HistoryEdit

The station signed-on October 26, 1968 as the second outlet in Palm Springs after ABC affiliate KPLM-TV (now KESQ-TV). Airing an analog signal on UHF channel 36, it has been an NBC affiliate from the start. Actor John Conte owned the station along with the El MIRador hotel in Palm Springs which is where the call letters come from. Desert Regional Medical Center now occupies the site of the old hotel. Today, one can still see the El Mirador broadcasting tower standing in front of the hospital. This is where the station originally transmitted from. The current tower is actually a new one made to look like the original which fell victim to a fire in 1989. Journal Communications acquired KMIR in 1999.

On September 26, 2007, the company announced its purchase of KPSE from Mirage Media for $4.7 million which closed on January 28, 2008. [1] Also in 2008, the station celebrated its 40th anniversary. Along with the other major Coachella Valley stations, KMIR identifies itself on-air using its cable designation rather than its over-the-air digital channel position. This unusual practice (also common in the Fort Myers/Naples, Florida market) stems in part from Palm Springs's exceptionally high cable penetration rate of 80.5% which is one of the highest in the United States. [2]

News operationEdit

The station's studio and graphic systems are in high definition, although video shot in the field is in 16:9 enhanced definition widescreen. The station produces a nightly 10pm newscast on KPSE known as KMIR News at 10:00 on KPSE My TV. Former sister station KTNV-TV in Las Vegas provides the station's weather forecasts. KMIR does not have a dedicated sports department, but as of September 2013 KMIR has a reporter that covers local sporting events and high school football on Friday nights.

KMIR newscasts focus heavily on the station's news brand "You Ask. We Investigate"; stories submitted by viewers. In May 2013, the station launched the franchise "The Eyesore Next Door" focusing on viewer reports of eyesore properties across the Coachella Valley.

Since 2012, the station's newscasts have seen an increase in viewership. In the May 2013 sweeps period, KMIR was top-rated at 5 & 6pm in the coveted Adults 25-54 demographic. The station's newscasts are generally 2nd place in the nielsen ratings in the Palm Springs DMA.

Newscast titlesEdit

  • Channel 36 News (1970s)
  • TV-6 News (1970s-1998)
  • NewsCenter 6
  • KMIR 6 News (19982014)
  • KMIR News (2014-present)

Station slogansEdit

  • "Your NBC Affiliate in the Desert Empire" (1980s)
  • "Come Home to KMIR-TV 6/36 Palm Springs" (1986-1987, localized version of NBC ad campaign)
  • "Your Choice for Local News" (1993-1998)
  • "Local. Live. Late-Breaking." (1998-2006)
  • "Right Here. Right Now." (20062012)
  • "You Ask. We Investigate." (2012-present) 

News teamEdit

Anchors

  • Thalia Hayden - weekday mornings (5:00-7:00 on KMIR and 7:00-9:00 a.m. on KPSE-LP)
  • Gloria Rodriguez - weekday mornings (5:00-7:00 on KMIR and 7:00-9:00 a.m. on KPSE-LP)
  • Elizabeth Beaubien - weeknights at 5:00, 6:00, 10:00 (KPSE-LP) and 11:00 p.m.
  • Gino LaMont - weeknights at 5:00, 6:00 and 11:00 p.m.
  • Angela Monroe - weekends at 6:00, 10:00 (KPSE-LP) and 11:00 p.m., also Video Journalist and producer.

KMIR News Lifestyle Weather Team '''''(all based out of KTNV-TV in Las Vegas)

  • Bryan Scofield - weeknights at 5:00, 6:00, 10:00 (KPSE-LP) and 11:00 p.m.
  • Mike Tsolinas - weekday mornings (5:00-7:00 on KMIR and 7:00-9:00 a.m. on KPSE-LP)
  • Greg Bennett - weekends at 6:00 and 11:00 p.m.

Video journalists

  • Manny dela Rosa - Promotions, Marketing, and Creative Services Director (also "Manny the Movie Guy" film critic and heard on KPSI-FM 100.5)
  • Gitzel Puente
  • Kitty Alva

ReferencesEdit

  1. ^ http://phx.corporate-ir.net/phoenix.zhtml?c=145779&p=irol-newsArticle&ID=1101008&highlight=
  2. ^ http://tvb.org/rcentral/markettrack/Cable_and_ADS_Penetration_by_DMA.asp

External linksEdit

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