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Lists of advertising slogans
Television networks
ABC
CBS
Fox
NBC
Network Ten
Nine Network
Seven Network

Other companies
Apple Inc.
McDonald's

This is a list of advertising slogans used by CBS

1960sEdit

  • 1963: "The Stars' Address is CBS"
  • 1964: "A Feast For the Eyes"
  • 1965: "Hey, Look Us Over!" (used by QTQ Brisbane from 1966-67)
  • 1966: "You'll See Stars!"
  • 1967: "Get In the Winner's Circle"
  • 1968: "The Look of a Winner!"
  • 1969: "The Best Television on Television"

1970sEdit

1980sEdit

1990sEdit

  • 1991: "The Look of America is CBS" (used by CTV in Canada in the early 1990s)
  • 1992: "This is CBS"
  • 1993: "It's All Right Here"
  • 1993: "Can't Stop at the Top"
  • 1994: "Everyday People" aka "CBS People" (used by the Nine Network in 1995 as "I Am...")
  • 1995: "You're on CBS" (NOTE: These graphics during this season were also used for CBS Productions with similar animation)
  • 1996: "Welcome Home (to a CBS Night)"
  • 1997: "The Address is CBS...Welcome Home" (an update on "Welcome Home")
  • 1999: "The Address is CBS" (an update on "The Address is CBS...Welcome Home")

2000sEdit

  • 2000-2005: "It's All Here" (an update on "The Address is CBS")
  • 2005: "America's Most Watched Network"
  • 2005: "Everybody's Watching CBS"
  • 2006-2009: "We Are CBS"
  • 2009-present: "Only CBS"

The Best is Right Here on CBSEdit

The CBS slogan for the 1973-1974 season

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CBS ident slogan "The Best Is Right Here CBS/CBS Is Easy on the Eyes" (1973-1974)

Local StationsEdit

See The Best....CBSEdit

This was the slogan CBS used for the 1974-1975 season.

Local StationsEdit

Catch the Brightest Stars on CBSEdit

This was the slogan CBS used for its 1975-1976 season.

Local StationsEdit

The Hot OnesEdit

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CBS Ident slogan "The Hot Ones" during the Bicentennial of the United States. (1976-1977)

This was the slogan CBS used for its 1976-1977 season.

Local StationsEdit

There's Something In The AirEdit

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CBS ident slogan "There's Something In The Air" (1977-1978)

This was the campaign CBS used for its 1977-1978 season

Local StationsEdit

Turn Us On We'll Turn You OnEdit

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CBS ident slogan "Turn Us On, We'll Turn You On" (1978-1979)

This was the campaign CBS used for its 1978-1979 season

Local StationsEdit

Looking GoodEdit

This was the campaign CBS used from 1979-81. Several new shows premiered during this time. In 1979, CBS used 'We're Looking Good' as its slogan. In 1980, CBS modified the campaign with the 'Looking Good Together' slogan. The Looking Good slogan was used by ATV-10 Melbourne in 1981.

Local StationsEdit

1979-1980:

1980-1981:

Reach For The StarsEdit

CBS used the slogan during the 1981-82 season. CBS used the space-shuttle theme to capitalize on CBS' good ratings, as well as the launch of the space shuttle Columbia. ATV10 in Melbourne used it during 1982
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1981 "Reach For The Stars" Logo

Local StationsEdit

Great MomentsEdit

Great Moments is the name of a CBS campaign from 1982. Shows being launched that year on the network include Square Pegs and Newhart. As with every season from 1979 until 1983, CBS still remained at the second spot in the ratings race behind ABC. However, the gap between CBS and ABC was slowly narrowing as CBS would eventually regain its top spot at the end of the 1983-1984 season.

Campaign SynopsisEdit

The promo begins with a still of the 1951 introduction of the CBS "eye" logo. Then still of previous CBS shows such as I Love Lucy, The Ed Sullivan Show, Lassie, and Gunsmoke appears with them in a box that appears to be shrinking into the distance until a tiny version of the 1951 CBS eye logo appears again. Immediately the CBS logo then "morphs" and "enlarges" into other newer versions of the CBS logo until the current rendition of the logo is shown in a deep purple hue and violet outline.

Next the Great Moments appears in a golden metallic font encompassed in a rhombus shape all among a black-orange gradient background. Five
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1982 "Great Moments" Logo

beams of light from behind zoom in front of the logo to begin the clip montage of upcoming and returning shows. The promo ends with the same Great Moments logo and five beams of light (expect rather than zooming into the screen, the beams crash intro the logo). A final montage of previous renditions of CBS logos appears until the current one stands out.

Among the many shows featured in the promo, freshman show Mama Malone would not debut until 1984. Also the clip show ended with a painting of the cast members of MASH, which appropriately enough would end its run with its highly-acclaimed and most-watched season finale.

As with the previous season, a shorter karaoke version was aired to complement the promo. It featured everyday people singing along to the tune with the lyrics at the bottom of the screen and a bouncing ball in the shape of the CBS eye moving in sync to the lyrics.

Local versions of the campaign include:

February Looks Great on CBSEdit

This was the short-lived slogan that was used for CBS in February of 1983.

Local StationsEdit

Stations that used this customized version of the "February Looks Great on CBS" campaign

February 1983:

We've Got the TouchEdit

We've Got The Touch This was the slogan that was used for CBS from 1983 to 1986. One of CBS' most successful campaigns, several popular shows premiered during the time of the slogan. Richie Havens, Aaron Neville, and Kenny Rogers provided the vocals for the campaign.

Local StationsEdit

Stations that used the customized version of the "We've Got the Touch" campaign.

1983-1984:

1984-1985:
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1984 "You and CBS,We've Got the Touch" logo

1985-1986:

In Australia, a few of these slogans have been adapted by Network Ten, while in Brazil, some made it onto SBT.

Share the Spirit of CBS/CBSpiritEdit

From 1986 to 1988, the CBS television network ran two season-long campaigns using the Spirit concept. These two seasons marked the last couple of years in the 1980s that CBS maintained stellar ratings among the Big Four networks. The campaigns, Share the Spirit of CBS and CBSpirit, brought in an updated look to CBS promotions, at the time when ITT Partners, Inc. took control of CBS and installed new network president Laurence Tisch. The new order modernized the CBS look for the late '80s, with a promotional style somewhat different from the campaign that it replaced, We've Got the Touch.

Share the Spirit of CBS (1986-87)Edit

The Share the Spirit of CBS campaign ushered in a new era - although one of transition - for CBS. For the first time, promos featured full-out computer graphics and new digital video effects (DVE).

The full-length promo begins with candid snapshots of the current CBS stars, grouped by individual show casts posing together. The photos then segued
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1986 "Share the Spirit of CBS" Logo

into a procession of show clips from the previous season, which intertwined with the new CGI effects featuring the lettered CBS logo among a variety of glossy backdrops; such included "CBS" resting against a wall of blue-outlined 3D CBS eyes. Unlike most network campaign promos, the full length version of Share the Spirit not only showed a brief clip preview of new fall series, but also utilized the CGI effects to map out the entire fall schedule by night. Against a still, horizontal wall, a still of each show's opening title were presented in order of time slots under every night. If three hour-long shows for a night were displayed, all three opening title shots would appear at the same time. For the nights with multiple half-hour shows and one hour-long program, the 30 minute shows would fade on and off, one at a time.

Another procession of show clips would lead to the last one, a scene from Cagney & Lacey. Chris Cagney (Sharon Gless) is taking a family portrait of the Laceys in their living room. One the photo is taken, it freezes and drops into a CGI photo album titled "The CBS Family" on the cover. This is to culminate the entire promo by making it seem that all program clips, and the snapshots that preceded them, were a look into the photo album of this big "family". Promos and show previews utilized a giant "wonder wall" of text set in the traditional lettered CBS logo (similar to the still wall used on the fall schedule portion of the full-length promo). Previews would have the title of the show copied endlessly along the wall, while a bolder print of the show's title (in the same font) would appear in the center. This effect would be zoomed in upon.

Localized versions:

CBSpirit (1987-88)Edit

After the success of Share the Spirit of CBS, the network decided to keep a similar concept for the following season, resulting in the CBSpirit campaign. Most CBSpirit promos utilized a procession of show clips once again. However, the new graphic motif was a swirling (or "swishing") blue line, that was used to represent "the spirit". This "swish" was best represented by the jingle's opening lyrics: "There's something in the air, it's a spirit and you've got it, oh yes.." (Coincidentally, There'
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1987 "CBSpirit, oh yes" Logo

s Something in the Air
was CBS' campaign slogan exactly ten years earlier, for 1977-78.) The full length promo, like the previous year, had a special portion that identified new fall shows; this time around, a mapped-out fall schedule did not follow it or appear at all. All forms of the CBSpirit promos ended with the campaign's logo zooming inward against a dark background of shooting lines of red and pink; the blue swish flew around the logo. When the logo began to zoom in, "CBS" would appear in a neon-orange light, and when it centered itself, the light, now bright red, transferred itself over to "SPIRIT"; thus leaving the "CB" darker. This graphic was created by PDI in Sunnyvale, California and designed and art directed by John LePrevost.

For weekly promos throughout the CBSpirit season, the following setup would occur. Before each show preview, the show's logo would appear on a blue square or rectangle with an orange underline beneath it. This graphic is set against the same piercing line background as seen in the image above. The familiar blue swish would fly around the show logo. At the end of the promo, the day of the week would appear in large, traditional CBS-font in a variety of neon colors (emulating the CBSpirit lettering), as it glides along a CGI wall of lines of varying designs and sizes. This view is seen from a side perspective rather than from the center. Later in the season, the swishing-line title motifs were dispensed with, with the show logo-containing rectangles/squares appearing in the bottom left hand corner of the show previews.

Localized versions:

CBS: Television You Can Feel (1988-89)Edit

Television You Can Feel was a slogan used on the CBS television network for the 1988-89 season. This campaign immediately replaced the Spirit-themed image campaigns of the previous two seasons. At this time, CBS began its ratings free fall, the deepest in the network's history; the slump wouldn't end entirely until 1995. In the meantime, the Television You Can Feel campaign introduced a more sensual, new-age image to the network through distinguished, advanced-looking computer graphics and soothing music.

The campaign was alternately known as TV You Can Feel and You Can Feel It On CBS. The lyrics in the jingle only reference the alternate title of the campaign,You Can Feel It On CBS. However, the network officially marketed it as Television You Can Feel.

CampaignEdit

The full length promo for Television You Can Feel was 1:30 minutes long, only slightly shorter than the ones produced by the major networks up to that time. However, another commonly circulated one was just under a minute long, with a special concept designed for network affiliate use. The official full length promo sets the tone, with a statement at the beginning over the top of a blue CGI sphere: "A Show of Emotion". This proceeds with a stunning clip montage of CBS programs, both returning and brand new (for the fall 1988 schedule), with characters performing actions that illustrated these different emotions: sadness, joy, anger, victory, defeat, love, revenge, etc. As a transition from one series of scenes to the next, lavish 3D CGI effects appear in-between. Some of these display various shapes and objects traveling or bouncing around, while others show a different angled view of a blue and red sphere, with various animated objects travelling around it. This is meant to symbolize the "feeling" of the network's image as implied by the slogan, show scenes, and theme lyrics. At the end of this promo, the final scene is enveloped by the sphere, which reveals itself as the official logo/symbol of the campaign. The sphere turns to the middle of a shiny blue backdrop, in which it then blossoms into the shape of the
Cbs88

1988 "CBS: Televison You Can Feel" aka "You Can Feel It on CBS" Logo

CBS eye. Under this view, the slogan Television You Can Feel appears in a white, bold capital font.

The campaign theme/jingle features a main male vocalist and a female vocalist who switches from background vocals to duets and back with the main singer. The theme begins with a gentle acoustic guitar sound, to enhance the most touching and sentimental scenes of the promo. The song then builds up with a heavier beat until it reaches a cresendo of full orchestration, where very dramatic action scenes come in (such as Ken Wahl in the middle of a drive-by mafia shootout on Wiseguy). The theme continues this way until the end, and culminates with an iconic, 7-note jingle just as the CBS eye/sphere logo comes into play.

The shorter variant begins with a cityscape skyline at sunrise, which segues into clips of characters from the current CBS shows surrounded by blue, red, or purple CGI outlines; most form a circle and move around each clip. A number of clips in the first portion show the leads from the primetime soaps (Dallas, Knots Landing, etc.) making love. In the middle of the promo, a nearly-full view of the sphere is seen while three video insets of show clips are seen in front of it (for the record, they are Edward Woodward of The Equalizer, a scene from Beauty and the Beast, and an explosion scene from Tour of Duty). At the very end, the sphere turns to the middle of a shiny blue backdrop, in which it then blossoms into the shape of the CBS eye. The name of this "eye" was "The Frog's Eye," as coined by CBS executives. In the dead center of the eye, behind the "CBS" lettering, a remnance of the sphere can still be seen.

Other elements of the Television You Can Feel campaign included special show promos which featured filmed pieces with the creators of current CBS shows. The creators would be seen in an office or home study talking directly to the camera about their show, its meaning, and some inside perspective on their main characters. Among the creators to show up was veteran producer Stephen J. Cannell, in a promo for Wiseguy. Another aspect of the campaign was a special tagline used to promote the fall premieres for all primetime shows: amid multi-colored overlapping rectangles, which tied in with that year's color scheme, appeared the line Are You Ready? (with the accompanying lyrics "Are you ready..for CBS"). This was a precursor to the slogan of next year's campaign, Get Ready for CBS.

For the network bumpers, a short, instrumental musical backing of the last few notes of the jingle, played while the affiliate displayed their ID below the CBS eye. (In previous seasons, the musical backing would usually have the slogan lyrics sung for ID bumpers.)

The shorter promo variant was produced in a manner so that the affiliates could insert station talent and program clips seamlessly in between network shots. A generic copy of this Television You Can Feel promo, as seen online at such sites as 80sTVThemes.com and also available on YouTube, has black spots in between network clips, where the affiliates would place their footage.

Localized versions:

Get Ready for CBSEdit

Get Ready for CBS was an advertising slogan used on the CBS Television Network for their 1989 and 1990 season campaigns. It was launched at the time when CBS, under network president Laurence Tisch, was slowly faltering in the Nielsen ratings overall, placing next-to-last place just ahead of young network Fox. Under Tisch, CBS had developed a stodgy, "over the hill" image in its programming, largely due to the older, middle-aged-to-elderly demographic brought in by such shows as Murder, She Wrote, Newhart, and the long-running dramas Dallas and Falcon Crest, for instance. The Get Ready campaigns were part of the strategy to gain younger viewers while keeping the traditional audience intact.

1989-90 Image CampaignEdit

The first Get Ready campaign was ambitious, with an unusual (up to that time) ploy to rebuild CBS' audience. The motif of the 1989 promos was featuring CBS stars in a remote studio preparing for photo shoots, with a gray and silver wall backdrop constantly surrounding them. The main full-length promo features random people in sunny location settings in anticipation, looking onward, (as the theme lyrics imply) for the new season on CBS. A man is seen carrying a woman in his arms by the roadside while a long, big-rig truck with the Get Ready logo posted three times on its side (with multicolored backgrounds) passes by them. The CBS eye is printed in black o
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CBS ident showing the slogan "Get Ready for CBS" (1989-1990 version)

n the back door of the truck. This is followed by the view of a woman opening a door to the remote studio, where the network stars interact with each other during the photo shoots. In between show clips (of both new and returning shows), the stars often say or ask, "Are you ready?" "I'm ready" "Get ready already" or "Get ready!" in unison. Sportscaster John Madden, then with CBS, was a running gag throughout the promos. He often said to everyone "I'm not ready yet", or "I'm still not ready". At the end of the full-length promo, Madden crashes out of the CGI Get Ready logo, shouting "I'm ready! Hey, where'd everyone go?", as being the last one to be ready.

The promos, in various length and forms, were run heavily over the summer of 1989 and into the fall, to improve the ratings. In addition, CBS went into partnership with Kmart department stores to aid in the effort. Together, they launched the "CBS/Kmart Get Ready Giveaway", a bonanza that encouraged people to turn to CBS to win a variety of prizes. They included a dream vacation, a brand new Dodge Caravan, and a huge cash prize. Viewers were able to participate by picking up a circular at any Kmart location, with all the prize information and a given number inside. The number had to be matched by the one announced on TV the nights that the Giveaway was being played (during the primetime lineups). The contest began on CBS' September premiere week and ended October 7, 1989, marking the first time an American broadcast network teamed with a major national retailer to encourage viewership.

Local versions of the 1989 campaign:

Reaction of Kmart tie-inEdit

Although media insiders applauded CBS' new promotional effort, they criticized the involvement with Kmart. Some were noted to say that it was officially the end of the "Tiffany Network era", and that they were selling out to discount-store America in a ploy to get viewers. Despite the reactions, the tie-in helped; not only were there some winners around the country, but the combined tactics of the Get Ready campaign helped raise CBS' fall viewership ratings by 20%.

1990-91 Image Campaign with The TemptationsEdit

When CBS decided to keep their Get Ready campaign for a second year, they decided to use The Temptations' classic 1966 hit "Get Ready" as the jingle. So, as a result, the network managed to pull the legendary Motown group out of retirement to do a new version of the song. The 1990 version of "Get Ready" had the lyrics tailor made for CBS and its shows, along with an updated musical arrangement, featuring guitar and saxophone solos.

The main promos featured the Temptations performing before an artsy, animated backdrop, along with the network stars dancing along to the song. In the beginning parts, the stars would pose in an animated picture frame or square cutout, with a smaller video inset below them of another star holding up colorful placards wit
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CBS ident slogan year two of with The Temptations version of The 60's (1990-1991)

h the lyrics of "Get Ready" (more specifically, the "fiddly-dee, fiddly-dum" parts). Other parts, and variations, had many CBS stars bursting out of doors doing crazy poses and gestures. The casts of individual shows posed together, in real-life sets with vibrant designs. A notable running motif is the appearance of Candice Bergen, whose soulful wail begins the song; during the promos, she is seen singing with the Temptations, dressed in a matching blue suit, as if she were a member of the group. (similar to John Madden's running gag the previous year). This gag was most likely a nod to Bergen's hit sitcom Murphy Brown frequently guest starring classic Motown acts such as Aretha Franklin; and the spring 1990 season finale of Murphy Brown itself, in which the Temptations appeared to sing at the wedding of Corky Sherwood (Faith Ford) to Will Forrest (Scott Bryce).

Local versions of 1990's Get Ready for CBS had a generic promo made by the network for the affiliates that chose to use it. The affiliate promos were set in a diner, which, rather surreally, was located inside someone's old fashioned TV set. The "virtual people" inside the TV diner were encountered by images of CBS stars, suddenly popping up. For example, Candice Bergen's face appeared inside someone's coffee cup, while Patrick Duffy and Gerald McRaney were among the people to show up over hanging order checks. Meanwhile, little people outside the TV were invited to come inside the diner by local affiliate personalities waving and motioning them (they appeared on the giant TV screen). The middle of the promo featured both affiliate and syndicated stars dancing to "Get Ready" (with the same Temptations version used in the national promos). For the affiliate branding, the following would occur: the station's call letters would be pressed on a jukebox selection; the station logo would appear inside an empty coffee pot; and at the end, the logo would appear in the night sky under a full moon in the shape of the CBS eye.

There was one common thread between both years' Get Ready affiliate promos. In 1989, the WCBS-TV version (only) had a flying remote with the CBS 2 logo printed on the bottom, which zapped on TV sets in the promo. For the generic 1990 affiliate promos, the flying remote was used once again all across the board, which zapped the images of CBS stars over the random objects in the diner. In year two, instead of an affiliate logo on the remote, the CBS logo appeared by itself.

The 1990 campaign was subsequently adopted by Network Ten (as "That's Entertainment", in 1991), and SBT (as "Se Liga No SBT" {Get Ready for SBT} in 1993).

This is a list of the following stations that aired this generic Get Ready promo:

Ironically, the song was in a 2006 campaign promoting the then-infant network The CW, which in turn was owned by CBS 50%.


fr:Liste des slogans de CBS

The Look of America is CBSEdit

The promotional campaign used for the 1991-92 season. The song had a country feel to it, promoting CBS shows such as Murphy Brown and Rescue 911.

Local StationsEdit

This is CBSEdit

This was the slogan CBS used for the 1992/93-1993/94 seasons.

Local StationsEdit

It's All Right HereEdit

This was the slogan CBS used for the 1993-1994 season

Local StationsEdit

I am...CBS PeopleEdit

Cbs94

CBS ident slogan "I am a CBS People" (1994-1995)

This was the slogans for CBS for the 1994-1995 season

Local StationsEdit

You're on CBSEdit

Cbs95 a

CBS ident slogan "You're on CBS" (1995-1996)

This was the slogan for CBS of the 1995-1996 season, It is by Far The Eye's Worst Season Ever for New Shows Debuting During The Season as CBS Tried to go for Younger Viewers, By Late 1995, The Eye would end up in Westinghouse's Hands.

Local StationsEdit

Welcome Home (to a CBS Night)Edit

Cbs96

CBS ident slogan of "Welcome Home to CBS" (1996-1997)

This was the slogan for CBS of the 1996-1997 season

Local StationsEdit

The Adress is CBS...Welcome HomeEdit

Cbs97

CBS ident first year of "The Address is CBS...Welcome Home" (1997-1998 version)

Cbs98

CBS ident second year slogan of "The Address is CBS...Welcome Home" (1998-1999)

This was the slogan for CBS of 1997-1998 and 1998-1999 seasons

Local StationsEdit

The Address is CBSEdit

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CBS ident slogan of "The Address is CBS" (1999-2000)

This was the final slogan for CBS of 1999-2000 seasons

Local StationsEdit

It's All HereEdit

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CBS ident first year slogan of "It's All Here" (2000-2001)

Cbs2001

CBS ident year two of "It's All Here" (2001-2002)

Cbs2002

CBS ident third year of "It's All Here" (2002-2003)

Cbs2003

CBS ident fourth year of "It's All Here" (2003-2004)

Cbs2004

CBS ident fifth and the final year slogan of "It's All Here" (2004-2005)

This slogan was for CBS of 2000/2001 2001/2002 2002/2003 2003/2004 and 2004/2005 seasons

Local StationsEdit

Everybody's Watching CBSEdit

Cbs2005

CBS ident slogan of "Everybody's Watching CBS" (2005-2006)

Television Network for CBS of 2005-2006 seasons

Local StationsEdit

We Are CBSEdit

Cbs2006

CBS ident first year slogan of "We Are CBS" (2006-2007)

Cbs2007

CBS ident second year of "We Are CBS" (2007-2008)

Cbs2008

CBS ident third and final year slogan of "We Are CBS" (2008-2009)

The slogan for CBS of 2006/2007/2007/2008 and 2008/2009 seasons

Local StationsEdit

Only CBSEdit

The Fall Music Campaign of I've Gotta Feeling from Black Eyed Peas since 2009-2010 and I What I'd Like About You from 2010-2011 and Light Up Your Night from 2011-2012 seasons

Local StationsEdit

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