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- 1977: Let Us Be the One! (borrowed from ABC's 1976-77 slogan)
- 1978-2011: Still the one! (used on and off in this period)
- 1979-80: We're the One on NBC! (borrowed from ABC's "We're with you on ABC" slogan)
- 1980-81: NBC... Proud as a Moonman (based on the MTV slogan)
- 1981-82: NBC, We are still the One! (borrowed from NBC's Our Pride is Showing slogan)
- 1982-83: NBC, Just watch us now! (borrowed from ABC's "We're with you on ABC" Slogan)
- 1983-84: NBC Still the One! (borrowed from NBC's "Be There" slogan)
- 1984-85: That Special Feeling on NBC (borrowed from ABC's That Special Feeling Slogan)
- 1985-86: You'll Love it, on NBC! (borrowed from ABC's 1985-86 slogan)
- 1986: NBC, Get Your Peacock On!
- 1986-87: Come Home and We're Still the One!
- 1987-88: I am...
- 1988-89: Everyone's Home!
- 1989-90: Only the Best
- 1990-92: It's a Whole New Peacock and We're Still the One!! (Borrowed from Channel Nine's 2003 Slogan)
- 1992-1999: Let's all be here
- 1999-2000: SHOUT!
- 2000-2002: We're NOT the Seven. We're just the one!
- 2002-2004: Still the one, on NBC
- 2004-2007: We are still the one on NBC! (borrowed from the stars are back on nbc slogan)
- 2007-2010: Start Here! (borrowed from ABC's 2007 Slogan)
- 2010-2011: Still the one, NBC
- June 2011-July 2011: Cars 2 is Coming with NBC!!