A number of works of fiction have incorporated into their world the existence of beverages, which may create a sense of the world in which the story takes place, and in some cases may serve to advance the plot of the story. The product may serve as a stand in for brand names, and in that capacity may be a vessel for mockery of the marketing culture associated with brand name products (e.g., Duff Beer from The Simpsons; Buzz Beer from The Drew Carey Show). In science fiction, beverages from alien races may enhance the sense of a futuristic society (e.g. Romulan Ale in Star Trek).

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Fictional beverages that also existed - See also


  • Alaskan Polar Bear Heater - The Nutty Professor; a cocktail featured in the film. The protagonists aggressive alternate personality, Buddy Love, instructs the bartender (Buddy Lester) on how to make it: 2 shots of vodka, a little rum, some bitters, a smidgen of vinegar, a shot of vermouth, a shot of gin, a shot of scotch, a little brandy, a lemon peel, orange peel, cherry, some more scotch. At one point during the instructions, the bartender quips "You going to drink this here, or are you going to take it home and rub it on your chest?"[1] Love instructs the bartender to "mix it nice" and pour it into a tall glass. The bartender asks if he can take a sip; after doing so, he completely freezes like a statue.
  • Alamo Beer - King of the Hill
  • Ancient Situation Bourbon - Achewood





  • Elsinore beer - Strange Brew; contaminated by an evil mastermind in a plot to control the world
















Fictional beverages that also existedEdit

Some real-life beverages were created and marketed after appearing as fictional, as is the case with Duff Beer from the TV show The Simpsons. To promote The Simpsons Movie, convenience store 7-Eleven marketed a Duff-branded energy drink.

The computer game The Secret of Monkey Island parodies Coca Cola with its red-and-white trademarked Grog logo. In reality, grog was a watered-down alcoholic drink served to sailors.

See alsoEdit


  1. "The Celluloid Pantry: Alaskan Polar Bear Heaters and The Nutty Professor (1963)". 
  2. 2.0 2.1 Jonathan Gray, Watching with The Simpsons: television, parody, and intertextuality‎ (2006), p. 80.
  3. Michael Okuda, Doug Drexler, Debbie Mirek, The Star trek encyclopedia: a reference guide to the future‎ (1999), p. 416.

External linksEdit

  • [1] - Nine fictional beverages from TV

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