The "Turn To News" package was composed by American composer Frank Gari in 1983 and its first client was then-NBC O&O WKYC-TV in Cleveland. The station composed a jingle around the theme called "Turn to 3", with Gari himself singing the lead. A year later, Gari was asked by WXYZ-TV in Detroit, which had used the ABC localized So Good to Turn to slogan, to update "Turn to 3". He came up with "Stand Up and Tell 'em You're from Detroit!" The promo campaign for WXYZ became a huge success and spread to several stations around the country, including KMGH in Denver, WDSU in New Orleans, WSMV in Nashville, and WHOI-TV in Peoria, IL. The last station to use this package, according to the News Music Search archive, was WNCT-TV in Greenville-New Bern-Washington, NC in 1998. The package was not only used in the United States. It was used also by Australia's Network Ten's Brisbane and Adelaide, and was also adopted in other languages, such as French and Spanish.
Stations that used Turn to News image campaign and news music packageEdit
WLS used Turn To News for newscast bumpers, promos, and closings, but never used it for an open. The opening music was News Series 2000, also by Gari. Slogan was "Stand Up and Tell 'em Chicago's Great".
Like WLS, WXYZ never used any cut from Turn To News for its openings, but unlike WABC and WLS never used it for the newscasts. Slogan was "Stand Up and Tell 'em You're from Detroit". After Capital Cities merged with ABC, WXYZ was sold in early 1986 to The E.W. Scripps Company, and the slogan was removed.