WFXB is the Fox-affiliated television station for the Grand Strand and Pee Dee areas of South Carolina that is licensed to Myrtle Beach. It broadcasts a high definition digital signal on UHF channel 18 from a transmitter southeast of Mullins between U.S. 76 and the Little Pee Dee River. Owned by Bahakel Communications, the station has studios on Huger Street next to Myrtle Beach International Airport and a sales office on East Evans Street in Florence. Syndicated programming on WFXB includes: Family Guy, Seinfeld, The Office, and Divorce Court.
In late-February 2009, WFXB added a 24-hour local weather channel on a new third digital subchannel known as "WFXB Weather". Programming consists of a loop of forecast maps featuring current conditions, radar, satellite, and a seven day forecast along with audio from the National Weather Service. WFXB-DT3 is carried on HTC Cablevision channel 90 and Time Warner digital channel 126. To comply with the Federal Communications Commission (FCC) educational programming requirement, it airs children shows on Saturday afternoons.
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The station began operation on July 5, 1984 with the call letters WGSE, an independent station owned by Carolina Christian Broadcasting. WGSE carried about 2/3 religious shows and 1/3 secular shows. The religious shows included: The PTL Club, Jimmy Swaggart, Richard Roberts, and The 700 Club. It also carried a Christian show called Niteline which initially was produced at then-sister station WGGS-TV in Greenville. Eventually, WGSE began producing a local edition of Niteline as well. Some of the early secular shows on the station included: Inspector Gadget, Heathcliff, Mister Ed, Green Acres, The Brady Bunch, The Flintstones, Rocky and Bullwinkle, and some weekend hunting, sports, and wildlife shows.
Initially, secular shows ran weekdays from 3 to 8 p.m. and most of Saturday. On Sundays, the station ran strictly Christian programming. It also ran other WGGS produced programs like Beverly Exercise, Peggy Denny, and others. Gradually as WGGS became a full time Christian station, WGSE began Running more of a secular line-up. However, it relied mainly on barter programming. By 1991, WGSE was running Christian shows from 5 to 7 A.M. and from 10 A.M. to noon. The rest of the day, the station had a traditional independent schedule. It aired secular shows after 10 A.M. on Sundays. The station ran a lot of first run barter cartoons and family shows like Teenage Mutant Ninja Turtles, The Disney Afternoon, Garfield and Friends, Sonic The Hedgehog, Stunt Dawgs, James Bond Jr., Bewitched, The Wonder Years, I Dream of Jeannie, Family Matters and some talk shows.
WGSE became a charter WB affiliate on January 11, 1995. The station was sold to James McGregor Everett in 1996. At that point, the religious shows were dropped except for a few on Sunday mornings. In 1997, WGSE became a Fox affiliate and changed its call letters to the current WFXB. WB programming was retained in off-hours. By this time, more talk and reality shows as well as recent sitcoms were added. Children's programming left the station in 2002 when Fox ended its weekday kids block. Current owner Bahakel Communications bought WFXB in 2006, and dropped the remaining WB shows from the schedule.
Its news logo.In 2004, CBS affiliate WBTW established a news share agreement with WFXB. That station then began producing a weeknight 10 o'clock newscast for the station known as Fox 43 News at 10. In 2006, the news title changed to Fox News at 10. In March 2008, WBTW and WFXB converted their news operation to all-digital. The revamp included new graphics, news set, robotic studio cameras, and newscasts in 16:9 standard definition widescreen. This is not full high definition unlike NBC affiliate WMBF-TV which has been airing local newscasts in HD since that station's launch.
Fox News at 10 (Weeknights 10 to 10:35)
- Wendi Redman
- Frank Johnson
WFXB features additional news personnel from WBTW.
- Rusty Ray - now weekday morning news anchor at WBTW
- Michelle Carolla
- Martha Hunn
- Monte Montello
- Matt Lincoln