WSAW-TV (digital channel 7) is a CBS affiliate television station licensed to Wausau, Wisconsin and serving central and north central Wisconsin, United States. The station is owned by Gray Television and operates from studios at 1114 Grand Avenue in Wausau, and from a transmitter located on the summit of Rib Mountain in the Marathon County township of Rib Mountain (44° 55' 14.00" N, 89° 41' 28.00" W)[1]. The station also operates two translator stations in Sayner, Wisconsin, near the Eagle River area of far Northern Wisconsin (analog signal W57AR, channel 57, and digital signal W42DH-D, channel 42).



Wsaw mntv

Wausau, Wisconsin
Branding NewsChannel 7
Slogan On Your Side
Channels Digital: 7 (VHF)
Subchannels 7.1: CBS

7.2: MyNetworkTV 7.3: "24/7 Weather"

Translators 42 W42DH-D Sayner/Vilas County

57 W57AR Sayner/Vilas County

Affiliations CBS Television Network
Owner Gray Television
Founded October 23, 1954
Call letters' meaning Phonetically short forWauSAu, Wisconsin; also similar to original calls
Former callsigns WSAU-TV (1954-1981)
Former channel number(s) Analog:

7 (1954-2009) Digital: 40

Former affiliations NBC(secondary, 1954-1965)

ABC(secondary, 1954-1966) DuMont(secondary, 1954-1956)

Transmitter power 72 kW
Height 373 m
Facility ID 6867
Transmitter coordinates 44°55′14.2″N 89°41′28.7″W


The station launched on October 23, 1954 as WSAU-TV, a sister station to WSAU radio (AM 550 and the original WSAU-FM at 95.5, now WIFC. It was originally owned by a consortium of north-central Wisconsin newspapers that included the Wausau Daily Tribune-Herald, owner of WSAU-AM-FM.

Channel 7 originally operated from the Plumer Mansion, a Richardsonian Romanesque-stylebuilding that was located on N. 5th St in Wausau and torn down in 1972, one year after the station moved to its current home.[2] The Plumer Mansion's castle-like exterior and a suit of armor displayed in the mansion inspired the station's graphic designer, Sid Kyler, to design a medieval-style "7" logo along with an accompanying cartoon mascot, the fully-armored knight "Sir Seven."[3] The logo and mascot served as representations of the station for several decades.

Sometime in the 1960s, the station's original owners sold it to Forward Communications. Forward sold off channel 7 in 1981, and it adopted its current calls, WSAW-TV. By the late 1980s, WSAW's logo would change to a square-style "7", which would be replaced by a stylized version of the circle 7 logo in 2006.

WSAW-TV has been affiliated with CBS since its beginning, although the station did have secondary affiliations with DuMont (until that network expired in 1956), ABC (until WAOW-TVsigned on in 1965), and NBC (until WAEO launched in 1966). In Fall 2006, WSAW-TV addedMyNetworkTV to digital subchannel 7.2 (subchannel 7.3 broadcasts "24/7 Weather").

On April 2, 2011, WSAW NewsChannel 7 became the first and only station in northcentral Wisconsin to broadcast local news in high definition from the studio and in the field.[4]. With the switch to HD came and revamp of their news set and new graphics. Along with the switch, "Sir Seven" returned, still true to the original in the 1950s, now in 3D/HD.[5]

Digital televisionEdit

WSAW-TV's broadcasts have been digital-only since before midnight on February 16, 2009, when the analog signoff featured a "good night" from Sir Seven.[6].

On-air staffEdit

Current on-air staffEdit

Current Anchors

  • Mikel Lauber - weeknights at 5PM and 6PM (also Assistant News Director)
  • Stephanie Luisier - weeknights at 10PM (also producer)
  • Liz Hayes - Saturdays at 6, Sundays at 5:30 and weekends at 10PM (also reporter and producer)
  • Erik Mrotek - weeknights at 10PM (also reporter)
  • Amy Pflugshaupt - weekdays at Noon (also producer)
  • Susan Ramsett - weeknights at 5 and 6PM (also news director)
  • Jeff Thelen - weekday mornings Anchor "Sunrise 7" (also morning news director)
  • Bao Vang - weekday mornings anchor "Sunrise 7" (also producer)


  • Casey O'Halloran - video journalist/anchor
  • Margo Spann - video journalist --She is the first black female to anchor a newcast in Wausau.
  • Ryan Wing - video journalist/Sports Photog

Storm Team 7

  • Mike Breunling (AMS Seal of Approval) - Chief Meteorologist; weeknights at 5, 6 and 10PM
  • Jeremy Tabin - Meteorologist; Saturdays at 6, Sundays at 5:30 and weekends at 10PM
  • Chad Franzen (AMS Seal of Approval) - Meteorologist NewsChannel 7 at Noon and fill-in; WebMaster for WSAW-TV

Sports team

  • Dale Ryman - Sports Director; weeknights at 6 and 10PM

Former on-air staffEdit

  • Julia Fello - Reporter/Sunrise 7 Sunday Anchor, now with WKOW, 27 News Madison, WI
  • Todd Hicks -Morning Anchor,now Anchor with WGBA, NBC26 Green Bay, WI.
  • Susan Siman - Anchor, now with WISC, CBS3 Madison, WI.
  • Lynn Sprangers - Weekend Anchor, now President of Milwaukee Brewers Charities
  • John Karcher - Anchor, later with WISC, CBS3 Madison, WI, Now Retired
  • Ken Chapin - Weatherman 1968-78, Later with WDIO Duluth, MN, retired.
  • Randy Ollis - Meteorologist, now with WISH-TV 8 Indianapolis, IN.
  • Mace Michaels - Meteorologist, now with KGAN, Cedar Rapids, IA
  • Tony Schumacher- Meteorologist, now runs his own weather company, Great Lakes Weather Service,and is now with WAOW 9, Wausau,WI.
  • Judi Krall (Loomis) - Anchor, later with WANE-15, now President Creative Writing-Marketing Concepts, Fort Wayne, IN
  • Mike Gousha - Anchor, now with WISN 12, Milwaukee, WI
  • Joyce Garbaciak - Anchor, now with WISN 12, Milwaukee, WI
  • Mike "Jocko" Jacques - 2 time Sports Director (mid-late '00's) will graudate with his MBA in 2011 and works on The Badger Sports Report

Bill Schmidt- Sports anchor now News anchor Bill Jartz at WBAY tv2 in Green Bay WI

News/station presentationEdit

Newscast titlesEdit

  • Your Esso Reporter (1954-1956)
  • WSAU-TV News (1956-1960s)
  • Channel 7 Reports (1960s-1980s)
  • News 7 (1980s-early 1990s)
  • 7 News (early 1990s)
  • NewsChannel 7 (early 1990s-present)

Station slogansEdit

  • Putting You First is What Keeps Us First (late 1970s-early 1980s)
  • Local News, Local People (early 1990s-1996)
  • On Your Side (1996-2010)
  • 7 You Know, 7 You Trust (2010-2011)
  • Your Local News & Weather Authority (2011-present)

External linksEdit


  1. ^ TV Query Results - Video Division (FCC) USA
  2. ^ From Wikimapia: Site of the Plumer Mansion in Wausau, WI
  3. ^ From The History of NewsChannel 7 (on 2/16/2009, the eve of its analog sign-off)
  4. ^ From NewsChannel7 Newscasts Now in HD (on 4/4/2011)
  5. ^ From "Sir 7" is Coming Back to Newschannel 7
  6. ^ Video on

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